What can we say about the near future of programmatic TV buying? Technology and tradition will be the best frenemies ever.
Insights & Updates
Have you been following the debate around giving consumers more choices for their set-top cable boxes?
Creativity can lead to innovation. And innovation can lead to creativity. But they are not the same–and neither is dependent on the other.
Good news folks. People are still watching TV. While the content may be spread out a little thinner than four major broadcast networks, as a TV ad guy, it feels great.