Insights & Updates

Here’s what’s on our minds right now.

Media Impact Report #4 | COVID-19 Pandemic Advertising Ecosystem Impact

In this edition, we focus on new content areas for consumers to navigate from home, continued efficiency in pricing across media channels, and sports platforms looking for new ways to engage audiences.

COVID-19 Consumer Research Wave I

Wave I of the MindReader COVID-19 Consumer Research study breaks out findings in four sections: Consumer Concern & Confidence, Economic Outlook & Spending, Media & Other Activities, and Advertising & Messaging.