As a TV media professional, cord-cutting fills me with an angst that, at the end of the day, I think is probably unjustified.
Insights & Updates
Video content viewership has long been converging, with the content we watch on TV, a device or OTT platform becoming the same content.
With so shockingly few converts, it’s easy to believe that the mantle of “accountability” in television advertising (really, advertising in any of its forms) would feel like a fringe form of faith.
Like the automakers and financial institutions, these agencies are slow moving, bulky organizations with massive teams and billions of dollars in assets. When you combine all of these factors, something is bound to go wrong, right?