Good news folks. People are still watching TV. While the content may be spread out a little thinner than four major broadcast networks, as a TV ad guy, it feels great.
Insights & Updates
As a TV media professional, cord-cutting fills me with an angst that, at the end of the day, I think is probably unjustified.
Video content viewership has long been converging, with the content we watch on TV, a device or OTT platform becoming the same content.
With so shockingly few converts, it’s easy to believe that the mantle of “accountability” in television advertising (really, advertising in any of its forms) would feel like a fringe form of faith.