Insights & Updates

Here’s what’s on our minds right now.

What’s the value of TV ads in a digital age?

Good news folks. People are still watching TV. While the content may be spread out a little thinner than four major broadcast networks, as a TV ad guy, it feels great.

A Cord-Cutting Wish List

As a TV media professional, cord-cutting fills me with an angst that, at the end of the day, I think is probably unjustified.

The Cult Of Accountability

With so shockingly few converts, it’s easy to believe that the mantle of “accountability” in television advertising (really, advertising in any of its forms) would feel like a fringe form of faith.