As the saying goes, “Hope is not a strategy.” Those that act quickly will be rewarded with a stronger business position – regardless of whether they decide to cut back or invest more. Here is a five-point strategy for quickly evaluating a DTC brand’s advertising and putting into place what’s needed to succeed in the tumultuous weeks and months ahead.
In this edition, we focus on increases in news viewership, live sports coming to a halt, increased demand for TV and digital video, and lower CPMs on platforms like Facebook and YouTube.
For over 21 years our agency has been at the forefront of Direct to Consumer (DTC) marketing. As we’ve helped our clients grow and evolve, we’ve changed too. We have essentially become a new company. We need to spread the word to people who thought they already knew everything about us. The most powerful way to do that is to rebrand.
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For over 21 years R2C Group has been at the forefront of DTC marketing. As we’ve helped our clients grow and evolve, we’ve grown and evolved, too. So, it was an easy decision to rebrand our company to better reflect who we are today.