Insights & Updates

Here’s what’s on our minds right now.

COVID-19 Consumer Research Wave II

Wave II of the MindReader COVID-19 Consumer Research study breaks out findings in four sections: Consumer Concern & Confidence, Economic Outlook & Spending, Media & Other Activities, and Advertising & Messaging.

Media Impact Report #7 | COVID-19 Pandemic Advertising Ecosystem Impact

In this edition, we are focusing on emerging players in the digital video ecosystem, the continuation of favorable marketplace conditions for advertisers, and how brands are making a shift to empathetic and/or informative messaging in response to COVID-19 and can now target specific audience affected by the pandemic.