Insights & Updates

Here’s what’s on our minds right now.

Media Impact Report #8 | COVID-19 Pandemic Advertising Ecosystem Impact

In this edition, we are focusing on increases in streaming media consumption, new innovations like Messenger Rooms (via Facebook), and efficiencies in digital video, native and paid social.

Media Impact Report #7 | COVID-19 Pandemic Advertising Ecosystem Impact

In this edition, we are focusing on emerging players in the digital video ecosystem, the continuation of favorable marketplace conditions for advertisers, and how brands are making a shift to empathetic and/or informative messaging in response to COVID-19 and can now target specific audience affected by the pandemic.

Putting Online Video Advertising In Context

It's important to understand that online video and video that is online are not the same, even if they’re intended to accomplish similar objectives.