Wave I of the MindReader COVID-19 Consumer Research study breaks out findings in four sections: Consumer Concern & Confidence, Economic Outlook & Spending, Media & Other Activities, and Advertising & Messaging.
Insights & Updates
In this edition, we focus on price advantages across media channels, changing consumer behavior, advertising messaging alignment with the new reality, and new approaches by TV personalities to produce and distribute content.
Marketing Accelerator Commits to Scaling Growth for Female-Founded Caregiver eCommerce site.
In this edition, we focus on current media usage and viewership trends, distribution updates and channel-by-channel marketplace changes since our last report.