In this edition, we explore the new shopping updates by Google and Facebook, the reemergence of sports programming, and the leveling off of television viewership overall as Americans become more mobile.
Insights & Updates
In this edition, we unpack the accelerating trend in "Buy Online, Pick Up In Store" (BOPIS), while our buyers' Upfronts coverage reveals how network groups are trying to be more flexible in how they sell media, and we explore new opportunities to leverage insights to increase relevancy of messages.
Businesses of every size are feeling disruption due to the coronavirus pandemic. Just because physical retail sales have come to a halt, that doesn’t mean the same for direct-to-consumer (DTC) sales. Rain CEO + Co-Founder Michelle Cardinal explains why now is the time to grow a DTC business, and she gives four tips to help do that.
In this edition, our Director of Marketing Analytics provides a point-of-view on campaign measurement during the pandemic, we review new OTT subscriber data, and examine the rise of mobile device usage.