Insights & Updates

Here’s what’s on our minds right now.

Rain the Growth Agency Puts Insights At Clients’ Fingertips

Signal Link™, the agency's TV attribution platform, is now available to its client partners via a secure web portal. The spike-above-baseline algorithm and visualization tool empowers internal teams and client partners to determine the immediate impact of individual ad instances.

Media Impact Report #17 | COVID-19 Pandemic Advertising Ecosystem Impact

In this edition: Sports fans are loyal viewers and eager for the return of live sports. Ad-supported OTT is gaining more viewers, with 78% of U.S. consumers willing to see ads to access free streaming content. Digital device listening crossed the 50% threshold for the first time during the COVID-19 pandemic.

Sports Fans Are as Loyal as They Come

What happened to the loyal sports fans when COVID-19 caused all activities to come to a grinding halt? The cancellation of live sports was very upsetting to many fans and created a massive hole in many advertisers’ media buys. There has been so much uncertainty lately, but one thing is certain, these sports fans are loyal. Marketers have been hard pressed to find ways to fill the void of live sports on their media buys, but the wait for the original impressions draw is over.