Insights & Updates

Here’s what’s on our minds right now.

COVID-19 Consumer Research Wave I

Wave I of the MindReader COVID-19 Consumer Research study breaks out findings in four sections: Consumer Concern & Confidence, Economic Outlook & Spending, Media & Other Activities, and Advertising & Messaging.

Media Impact Report #3 | COVID-19 Pandemic Advertising Ecosystem Impact

In this edition, we focus on price advantages across media channels, changing consumer behavior, advertising messaging alignment with the new reality, and new approaches by TV personalities to produce and distribute content.