As an agency obsessed with audience identification and scale potential based on real customer purchase data, we have clients that we have successfully scaled in all demographic categories. Still, our depth of experience in the 55+ category is unsurpassed, and we want to share it with the world. Here are some of the ways brands can harness the Boomer Silver Tsunami and authentically engage with their older audiences.
Insights & Updates
The pandemic and advertisers’ behavior gave us a once in a lifetime test bed for evaluating different media strategies. As CPMs rose to new heights in 2021, some brands began pulling out of Linear TV and OTT, while others maintained their presence. This has given us a laboratory view to analyze results across several different video approaches.
In this edition: Some retail foot traffic levels have stabilized, how iOS 15 will impact email marketing, and how to target holiday shoppers.
In this edition: Our media team's coverage of the key themes from the Fall Podcast Upfront. How iOS 15 privacy updates are impacting targeting. TikTok goes shopping.