In this edition, we focus on price advantages across media channels, changing consumer behavior, advertising messaging alignment with the new reality, and new approaches by TV personalities to produce and distribute content.
In this edition, we focus on current media usage and viewership trends, distribution updates and channel-by-channel marketplace changes since our last report.
In this edition, we focus on increases in news viewership, live sports coming to a halt, increased demand for TV and digital video, and lower CPMs on platforms like Facebook and YouTube.
For over 21 years R2C Group has been at the forefront of DTC marketing. As we’ve helped our clients grow and evolve, we’ve grown and evolved, too. So, it was an easy decision to rebrand our company to better reflect who we are today.