Remember when we thought a million bucks was a lot to pay for a Super Bowl ad? Wow, how things have changed.
Insights & Updates
Everything was measurable, and everyone was confident in their decision-making – until they weren’t.
In spite of a lack of targeting, TV advertising continues to grow, albeit slowly. The old black box on the living room wall still moves needles for a lot of businesses.
2017 has been a year of widespread change, but if there’s one certainty in the world of media, it’s that podcasts are here to stay.