Now Hear This: Podcasts are Here to Stay
2017 has been a year of widespread change, but if there’s one certainty in the world of media, it’s that podcasts are here to stay.
2017 has been a year of widespread change, but if there’s one certainty in the world of media, it’s that podcasts are here to stay.
We marketers love to imagine our customers. We want to see them, understand them and get inside their heads. Who knew that for decades these efforts have been suppressing business results?
OTT (over-the-top content) is racing ahead in relevance and frequency, and there’s no signs of it slowing down anytime soon, which might be to the advertising industry’s chagrin. So here’s the question: Is it TV or is it digital?
When data is at the center decision making, advertising traditions are pushed aside. Instead, there are hypotheses that are tested, measured, and verified. Anything else is a waste of time.
For over 21 years R2C Group has been at the forefront of DTC marketing. As we’ve helped our clients grow and evolve, we’ve grown and evolved, too. So, it was an easy decision to rebrand our company to better reflect who we are today.