Take advantage of key data segments to hone in on your audiences via custom data segments. We provide examples of audience segments available via our data providers, which can be activated across digital and addressable channels, just in time for one last holiday push.
Insights & Updates
Rain the Growth Agency is pledging support to the U.S. Committee for Refugees and Immigrants for the 2021 holiday season. As part of this effort, agency employees are sharing their own immigration and refugee stories.
Given the sheer size of Baby Boomer demographic, that group has had an impact on every decade since the 1960s. Our team examines how the 55+ group, specifically those who are retired, behave economically, environmentally, and politically.
The Baby Boomer demographic represents a large and influential segment of society totaling roughly 70 million people. Given the size, accumulated wealth and Boomer buying power, marketers shouldn’t ignore this age group. Consequently, Rain the Growth Agency developed a Senior segmentation identifying three discrete Baby Boomer cohorts.