In this edition, we are focusing on emerging players in the digital video ecosystem, the continuation of favorable marketplace conditions for advertisers, and how brands are making a shift to empathetic and/or informative messaging in response to COVID-19 and can now target specific audience affected by the pandemic.
In this edition, we are focusing on the latest viewership trends for linear TV, retail foot traffic, as well as an agency recommendation for brand and campaign safety measures.
In this edition, we are focusing on new trends in streaming, search and gaming, as well as ongoing changes in the media marketplace.
In this edition, we focus on new content areas for consumers to navigate from home, continued efficiency in pricing across media channels, and sports platforms looking for new ways to engage audiences.
For over 21 years R2C Group has been at the forefront of DTC marketing. As we’ve helped our clients grow and evolve, we’ve grown and evolved, too. So, it was an easy decision to rebrand our company to better reflect who we are today.