In this edition: CCPA regulations--evaluating what changes are needed, and mapping out a compliance checklist and timeline. Understanding customer makeup to get the media strategy right in order to maximize return on investment. TV viewership has shifted with weekend levels have decreased dramatically, while weekday levels have increased.
In this edition, we report on linear TV viewership arriving back at pre-pandemic levels, the return of entertainment productions and sports leagues with new safety protocols in place, and how brands have benefitted historically by using consistent and relevant messaging during an economic downturn.
In the face of ongoing racial injustice in our country, many companies have been forced to acknowledge the racial inequity within their organizations, leadership teams and boards. We need immediate efforts in an industry [advertising] notoriously lacking in diversity.
In this edition, we explore the new shopping updates by Google and Facebook, the reemergence of sports programming, and the leveling off of television viewership overall as Americans become more mobile.
For over 21 years R2C Group has been at the forefront of DTC marketing. As we’ve helped our clients grow and evolve, we’ve grown and evolved, too. So, it was an easy decision to rebrand our company to better reflect who we are today.