The top-rated mobile carriers’ partnership with Rain the Growth Agency spans nine years and the substantial investment in targeted marketing, including high-profile network sponsorships, has resulted in 20% revenue growth year over year.
In this edition: Dynamic pricing trends in digital remain consistent between battleground states and the remainder of the U.S. The rate of cord cutting continues to accelerate this year, meanwhile TV viewership remains steady.
Michelle Cardinal has been announced by Campaign US as an honoree of its 2020 40 Over 40 list. As the CEO and co-founder of Rain the Growth Agency, she is part of the .01% group of female founders of advertising agencies in the U.S.
In this edition: Additional media tactics for DTC marketers to consider, Facebook is showing proactivity ahead of the 2020 election, and football season has kicked off, but the Linear TV marketplace remains active beyond the Live Sports genre.
For over 21 years R2C Group has been at the forefront of DTC marketing. As we’ve helped our clients grow and evolve, we’ve grown and evolved, too. So, it was an easy decision to rebrand our company to better reflect who we are today.