Insights & Updates

Here’s what’s on our minds right now.

Media Impact Report #19 | COVID-19 Pandemic Advertising Ecosystem Impact

In this edition: Dynamic pricing trends in digital remain consistent between battleground states and the remainder of the U.S. The rate of cord cutting continues to accelerate this year, meanwhile TV viewership remains steady.

Agency Founder and True Trailblazer

Michelle Cardinal has been announced by Campaign US as an honoree of its 2020 40 Over 40 list. As the CEO and co-founder of Rain the Growth Agency, she is part of the .01% group of female founders of advertising agencies in the U.S.

Media Impact Report #18 | COVID-19 Pandemic Advertising Ecosystem Impact

In this edition: Additional media tactics for DTC marketers to consider, Facebook is showing proactivity ahead of the 2020 election, and football season has kicked off, but the Linear TV marketplace remains active beyond the Live Sports genre.