Christmas (and the advertising that goes with it) doesn’t have to be hyperbolic. It doesn’t have to change your life. But there’s no need for it to be dull.

Click-through rate (CTR) is a very simple, understandable metric. It makes sense. It’s so simple that it must be a decent proxy for something, right? Unfortunately, it generally is not.

Not all online video ads are reaching consumers correctly. Here are some guidelines to consider when developing creative.

Video content viewership has long been converging, with the content we watch on TV, a device or OTT platform becoming the same content.