Programmatic I/O brings the digital marketing industry together for updates and/or actionable insights for the programmatic ecosystem. We share the main takeaways from the 2022 conference hosted in Las Vegas, Nevada.
OTT and streaming video consumption continues to grow as consumers across age groups shift their video viewing habits. While that may not surprise you, who is driving that growth might.
The July 2022 edition of the Media Impact Report includes an Upfronts update, OTT growth trends, details on our strategic partnership with iSpot and key takeaways from Programmatic I/O Las Vegas.
In May 2022, Rain the Growth Agency's media team participated in the Upfront and Newfront presentations. These events represent updates from our media partners including new programming, attribution partnerships, distribution updates, and more.
For over 21 years R2C Group has been at the forefront of DTC marketing. As we’ve helped our clients grow and evolve, we’ve grown and evolved, too. So, it was an easy decision to rebrand our company to better reflect who we are today.