There’s no doubt that TV media planning, buying and measurement will be disrupted by the smart application of technology and data. But unfortunately, programmatic TV in its current form isn’t a big enough step forward.
Insights & Updates
It’s not a secret that in many areas linear TV viewership is trending down, and that no traditional thinking on this subject is likely to change this. The thing that’s scary is that we seem to have lost the ability to predict success. So, what gives?
In a burgeoning on-demand world, the value exchange represented by content that is underwritten by advertising has become pretty muddled.
If the FCC succeeds in decoupling set-top boxes from cable providers, what impact will that have on addressable TV?