Insights & Updates

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2021 NewFronts Recap from Media Impact Report #26

Common themes we saw emerge in the 2021 Newfronts, commonly known as the digital version of the Upfronts, included a massive focus on streaming content and many partners expanding out their own unique platform offerings through new ad units and integrations with creators and original content. The Newfronts built on a lot of the themes we saw last year, with more advanced offerings being developed as consumers continue to move to digital channels for their media consumption.

Media Impact Report #26 | Advertising Marketplace Updates

In this edition: Our media team provides full recaps of the 2021 NewFronts ("the UpFronts for digital media") and the Podcast Upfronts. Plus, an update on the impact of Apple's iOS 14.5 rollout.