In this edition: Additional media tactics for DTC marketers to consider, Facebook is showing proactivity ahead of the 2020 election, and football season has kicked off, but the Linear TV marketplace remains active beyond the Live Sports genre.
Insights & Updates
The fourth quarter of 2020 is already shaping up to be a complicated one for advertisers. Our Director of Strategic Partnerships offers three media environments in which advertisers should rest assured that their dollars will work exceedingly hard this holiday season.
Signal Link™, the agency's TV attribution platform, is now available to its client partners via a secure web portal. The spike-above-baseline algorithm and visualization tool empowers internal teams and client partners to determine the immediate impact of individual ad instances.
In this edition: Sports fans are loyal viewers and eager for the return of live sports. Ad-supported OTT is gaining more viewers, with 78% of U.S. consumers willing to see ads to access free streaming content. Digital device listening crossed the 50% threshold for the first time during the COVID-19 pandemic.