AI will certainly disrupt advertising, but it has almost nothing to do with chatbots. Where Siri or Alexa’s natural language processing enables human-machine interactions, AI in advertising media management will enable interactions between a machine and a marketplace.
When will programmatic TV truly take off? Is more data a good thing for advertisers? A recent survey of media sales executives gauged how the industry views the evolution of TV and the transformative trends and technologies that are in play today.
Good news folks. People are still watching TV. While the content may be spread out a little thinner than four major broadcast networks, as a TV ad guy, it feels great.
As a TV media professional, cord-cutting fills me with an angst that, at the end of the day, I think is probably unjustified.
For over 21 years R2C Group has been at the forefront of DTC marketing. As we’ve helped our clients grow and evolve, we’ve grown and evolved, too. So, it was an easy decision to rebrand our company to better reflect who we are today.