We recap the 2022-2023 Upfronts, including themes, new programming and more.

We take a look at several trends that are reshaping OTT advertising in 2022 and beyond.

The May/June 2022 edition of the Media Impact Report features a recap of this year's Upfronts, Newfronts and more.

Nate Becker, Director, Media Planning, summarizes learnings from IAB's first annual Playfronts, focused on why and how advertisers should start considering gaming as a central part of their brand’s strategy, and debunks misconceptions about who gamers are and how to place advertising at scale.