Insights & Updates

Here’s what’s on our minds right now.

Viewing Pleasures: Best Practices for Your OTT Creative

Savvy marketers today can take advantage of the digitization of the small screen and the increased usage of CTV devices, along with the overall rise in digital video usage. Given OTT’s ability to deliver one-to-one engagement, as well as video storytelling, it can be used as both an awareness channel and a performance channel depending on how the media campaign is set up, and what creative messaging is paired to the campaign.

Why Brands Should Embrace the New Wave of Older Audiences

As an agency obsessed with audience identification and scale potential based on real customer purchase data, we have clients that we have successfully scaled in all demographic categories. Still, our depth of experience in the 55+ category is unsurpassed, and we want to share it with the world. Here are some of the ways brands can harness the Boomer Silver Tsunami and authentically engage with their older audiences. 

Virtual Event Recap: Reach Back As We Rise

Panelists shared their stories of breaking into the industry and professional tips. We have found that Black talent rarely secured their position through the traditional application process. Instead, it often began as a conversation with someone who became their sponsor or advocate within these companies, who then opened their network by offering them a referral or even a position on their team. These conversations took place at gyms, through cold email outreach, at conferences, on trains, and even at work. Our panelists highlighted these journeys and shared resources on how to break into the advertising industry.