Insights & Updates

Here’s what’s on our minds right now.

Is Picking A President Like Picking A Product?

Dan Gallagher, Senior Vice President, Brand Strategy and Research

All the election pollsters got it wrong, but they did reveal some surprisingly important lessons for marketers.

November 23, 2016

How to create online video ads that work

Mark Yesayian, Managing Director, Digital and CRM

Not all online video ads are reaching consumers correctly. Here are some guidelines to consider when developing creative.

November 09, 2015

We Changed
Our Name

For over 21 years R2C Group has been at the forefront of DTC marketing. As we’ve helped our clients grow and evolve, we’ve grown and evolved, too. So, it was an easy decision to rebrand our company to better reflect who we are today.