Every brand today is evaluating the current environment for its people, communities and customers. Direct-to-consumer (DTC) brands specifically rely heavily on advertising to acquire and build direct relationships with customers, which makes understanding the current state of advertising critical. For DTC brands, there are unique tools to deploy for quickly understanding the current marketplace, making […]

Direct-to-consumer brands disrupt traditional ways of doing business, with their delivery of a fundamentally different and improved user experience (UX) at its core. This UX is derived from a culture of engineering and software with very clear strategies, paired with a business need to deliver a desirable product…

In the world of advertising attribution, everything is somewhat right and wrong. But, if brands want to get closer to the truth, at the very least they need a way to account for people who will purchase from them regardless of any media they may buy, and then go from there.

TV is going away – or is it? There are significant shifts in behavior and consumption, but that large black rectangle in the living room doesn’t appear to be going away.