Insights & Updates

Here’s what’s on our minds right now.

The Low-Risk Decision To Pause Facebook

Advertisers that vowed to boycott spending on Facebook have passed the halfway point of that commitment, and brands will soon know the impact of taking a stand against a major advertising platform.

When Advertising Bets Are Off: Media Planning and the COVID-19 Crisis

Your media planning strategies from February may or may not tell you much in April or May. Two months ago, you understood the marketplace and your business, competitors, media costs, results and even the season. But with the world upended by the COVID-19 pandemic, the only information you can use right now comes from yesterday.

A DTC Advertising Action Plan: Effective Ad Management Through Coronavirus Turmoil

As the saying goes, “Hope is not a strategy.” Those that act quickly will be rewarded with a stronger business position – regardless of whether they decide to cut back or invest more. Here is a five-point strategy for quickly evaluating a DTC brand’s advertising and putting into place what’s needed to succeed in the tumultuous weeks and months ahead.