Insights & Updates

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Media Impact Report #19 | COVID-19 Pandemic Advertising Ecosystem Impact

In this edition: Dynamic pricing trends in digital remain consistent between battleground states and the remainder of the U.S. The rate of cord cutting continues to accelerate this year, meanwhile TV viewership remains steady.

Media Impact Report #13 | COVID-19 Pandemic Advertising Ecosystem Impact

In this edition, we report on linear TV viewership arriving back at pre-pandemic levels, the return of entertainment productions and sports leagues with new safety protocols in place, and how brands have benefitted historically by using consistent and relevant messaging during an economic downturn.